Color Matching in Paint and Coatings | X-Rite

Posted on | June 1, 2012 | No Comments

How much do we all rely on paint chips from the hardware or home improvement stores when choosing colors for the home? We depend on those little cards for inspiration. Since they?re portable, they can be compared to the fabrics in d?cor and art on the walls. They can be viewed in different lights, and several can be gathered together for a comparison.

If you?re selling paint, you rely on those chips to make sure that your consumers trust you with their projects. If people know that the color they see on the chip is the color that they?ll see in their home, they know they can rely on you from start to finish, and color matching technology is crucial to making sure that everything is consistent. The right technology makes for happy customers who will keep coming back for more home improvement projects.

For an example of how X-Rite makes color matching possible, read this case study from Color Communications, Inc., one of the world?s largest manufacturers of color cards and color systems. Over the past 35 years, they have produced billions of color merchandising products for companies all over the world, including paint chips at home improvement stores and paint samples in automotive showrooms. They have recently had great success with the VeriColor Spectro, and inexpensive in-line, non-contact spectrophotometer from X-Rite.

From developing the colors on the paint chips to the color matching technology used in the hardware and paint stores, X-Rite is involved with every aspect of color for the paint & coatings industry. For more details on how the VeriColor Spectro helps CCI remain leaders in their field, read the full case study here.

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