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Friday, January 4, 2013
Cup color influences the taste of hot chocolate
Jan. 3, 2013 ? Two researchers from the Polytechnic University of Valencia and the University of Oxford have demonstrated that hot chocolate tastes better in an orange or cream coloured cup than in a white or red one. The study adds to recent research demonstrating how our senses perceive food in a different way depending on the characteristics of the container from which we eat and drink.
"The colour of the container where food and drink are served can enhance some attributes like taste and aroma," as explained by Betina Piqueras-Fiszman, researcher at the Polytechnic University of Valencia (Spain). Along with her colleague Charles Spence, from the University of Oxford (UK), the scientist has come to the conclusion in the case of drinking chocolate.
Both conducted an experiment in which 57 participants had to evaluate samples of hot chocolate served in four different types of plastic cup. They were the same size but of different colours: white, cream, red and orange with white on the inside.
Published in the Journal of Sensory Studies, the results reveal that the flavour of chocolate served in orange or cream coloured cups was better for the tasting volunteers.
However, the sweetness (not the flavour of the cocoa) and the aroma (the smell) where hardly influenced by the colour of the cup, despite the participants mentioning that the chocolate was slightly sweeter and more aromatic in a cream coloured cup.
"There is no fixed rule stating that flavour and aroma are enhanced in a cup of a certain colour or shade," recognised Piqueras-Fiszman. "In reality this varies depending on the type of food, but the truth is that, as this effect occurs, more attention should be paid to the colour of the container as it has more potential than one could imagine."
According to the study, these results are relevant for those scientists interested in understanding how the brain integrates visual information not just from the food itself but from the receptacle or container from which it is consumed.
In addition, this information could encourage chefs, catering professionals and even the packaging industry to think more about the colour of crockery and packaging. As the researcher explains, "it is a case of experimenting to understand how the container itself affects the perceptions that the consumers have on the product."
In the same article the conclusions of previous studies are brought together that also confirm the effect of the container on the sensory characteristics of the food or beverage. There are many examples, from yellow tins to improve the flavour of lemon to soft drinks in cold colours, like blue, to seem more thirst-quenching than warm colours like red. Furthermore, if drinks come in pink, they are even perceived as being more sugary.
In other cases, it has been demonstrated that a strawberry mousse appears to be sweeter and more intense on a white plate compared to a black plate. And as for coffee, the majority of those surveyed associated brown packaging to a stronger flavour and aroma, whereas reds seem to accentuate this sensation and blues and yellows make the drink seems softer.
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The above story is reprinted from materials provided by Plataforma SINC, via AlphaGalileo.
Note: Materials may be edited for content and length. For further information, please contact the source cited above.
Journal Reference:
- Betina Piqueras-Fiszman, Charles Spence. The Influence of the Color of the Cup on Consumers' Perception of a Hot Beverage. Journal of Sensory Studies, 2012; 27 (5): 324 DOI: 10.1111/j.1745-459X.2012.00397.x
Note: If no author is given, the source is cited instead.
Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.
Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/pRyOFd7oIwo/130103073238.htm
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50Plus : Arts & Entertainment : Joke of the day for January 3
600 stories
Tom, Dick and Harry went to a party. After the party they returned to the hotel. The hotel was 600 stories high.
Unfortunately for them, the elevator was not working. They made a plan for the first 200 stories, Tom will crack jokes.
The second 200 stories Dick will tell a happy story and lastly Harry will tell a sad story. They then started up the steps.
After 2 hours it was Harry?s turn. He turned to the other two and said ?Ok guys, here?s my sad story. I forgot the keys downstairs.?
Source: CleanJoke.com
To visit our joke archives, click here.
Source: http://www.50plus.com/entertainment/games/joke-of-the-day-for-january-3-3/199189/
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Thursday, January 3, 2013
ABC Release 2013 Economic Forecast - Construction Digital
Associated Builders and Contractors (ABC) has?released its 2013 economic forecast for the U.S. commercial and industrial construction industry, and it shows the continuation of a modest recovery for nonresidential construction next year.
?ABC predicts nonresidential construction spending will expand 5.2 percent in 2013,? said ABC Chief Economist Anirban Basu. ?Given the remarkably deep reductions in nonresidential construction spending since the onset of the downturn, one would expect more robust growth during the fourth year of broader economic recovery.
?Thanks to a handful of segments experiencing more rapid economic recovery, much of the construction expansion next year will be in categories heavily associated with private financing,? Basu said. ?Due largely to constrained capital budgets at state and local government levels, as well as ongoing turmoil in Washington, D.C., publicly funded construction spending is expected to be flat next year, and perhaps worse.
?The fastest growing major U.S. industry during the last year in terms of absolute job creation was professional and business services,? said Basu. Because many firms in this category use office space, office-related construction spending is expected to rise 10 percent in 2013.
?Consumer confidence also has progressed,? Basu said. ?Accordingly, ABC predicts total commercial construction will expand roughly 10 percent next year. Other industries positioned to experience rising levels of investment include power, up 10 percent; lodging, up 8 percent; health care, up 5 percent; and manufacturing, up 5 percent.
?Nonresidential building construction employment is expected to expand 2.1 percent in 2013, slightly better than the 1 percent performance estimated for 2012,? said Basu. ?Construction materials prices should rise a bit more rapidly in 2013 than they did in 2012, with substantially more volatility to be experienced from month to month next year.
?Despite ongoing slowdown in many of the world?s largest economies, ABC anticipates many investors will opt to invest in hard assets as a way to avoid volatility in equity and bond markets,? Basu said.
Source: http://www.constructiondigital.com/under_construction/abc-release-2013-economic-forecast
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Wednesday, January 2, 2013
Patrick Pumps, Skyline Sparks, UFPI Rises High | Daily Business ...
(Graphic credit: CNNMoney and RealTick)
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